Etsy acquires Depop for $1.6 billion, 90% of Depop users are gen z, Building a brand on Depop vs. Etsy vs. Instagram
In June 2021, Etsy announced their acquisition of London based fashion resale marketplace app, Depop, for an astonishing $1.6 Billion. In this episode, we breakdown what makes Depop a good investment, if Etsy underpaid for Depop, the experiences of being a seller on Etsy vs. Depop, Depop’s UI/UX, what gen z looks for in a brand, the rising difficulty of building a DTC brand on Instagram, the future of gen z building brands on Depop vs. Instagram, and much more! If you’re interested in DTC brand building, marketplaces, gen z consumers, & e-commerce, this episode is for you!
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